This month’s Boss in the ’Burbs spotlight shines on a woman who turned her family’s love of fresh food, big flavors, and hard work into a thriving wellness brand.
Meet the founder of Soul Bowls NJ, a wellness entrepreneur blending her Greek-Italian roots, nutrition background, and passion for fresh ingredients into a brand that makes healthy eating feel exciting, approachable, and full of flavor. Through vibrant smoothie bowls, nutrient-packed drinks, and house-made creations, she’s redefining what feel-good food can look and taste like.
Can you share a little about your background?
I grew up in a pretty big Greek/italian family in Scotch Plains NJ. 3 sisters, mom, dad, a dog and a parrot (can’t forget about Charlie). I studied Dietetics at Montclair State and when I graduated I tried a few different businesses before landing on Soul Bowls. And when you know you know. Even before it opened we knew it was gonna be something special. It as a gut feeling
What inspired you to start SB?
Food was everything to our family. My dad and grandfather had fruit trucks in Newark, so fresh fruit and hustle were always around me. I also studied nutrition and became really passionate about superfoods. At the time, I felt like there weren’t many places that combined real ingredients with food that was actually exciting to eat. So I started Soul Bowls to prove that healthy food doesn’t have to be boring- it can be gorgeous, delicious and a bit oversized… just like the Italian and Greek dish’s my family made growing up
What products and/or services do you offer?
We serve up Big Fruity bowls, nutrient dense smoothies, fresh juices, and feel-good grab and go’s made with real ingredients. Lots of our ingredients are made in-house like our Soulnola aka raw granola and our Soultella aka plant based Nutella.
What is the most challenging aspect of running your business?
Working with family. It’s equally the best part.
What is the most valuable piece of advice you have received as an aspiring entrepreneur?
From my father — He would always tell me I could be whoever I dreamed of being.
As children, we are the most impressionable we will EVER be so his belief in me fundamentally changed my path.
What is the best way for people to connect with you?
Instagram @soulbowlsnj
Laura Deutsch is a realtor who specializes in helping people relocate from the city to the suburbs of New Jersey. Laura took the plunge herself from city to suburban living (not easy!) and is passionate about helping others do the same without all of the stress. Finding the right town to call home is just as important as finding the perfect house, and that’s why Laura’s tailored approach ensures that you not only love your home, but also your new community.
- Contact Laura if you’re in search of a realtor who takes a personalized approach to finding the perfect home and community for you.
- Join Laura’s informational facebook group, Moving to the NJ Suburbs, to join like minded individuals also looking to move to the NJ Suburbs.
- Follow Laura on Instagram for more insights & tips on everything moving to the NJ suburbs.
Date: Sunday, January 25th, 8:00 – 9:00 PM
Place: Online (link to webinar will be sent a few days prior)
